Archive for February, 2009
Thursday 26 February 2009 @ 9:02 am
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Online ads are a double-edged sword
Globe and Mail, Canada The marketing boss for a large Canadian auto maker was once telling me how hip he was to online advertising. I pointed out to him that if you typed the name of his lowest-priced car into YouTube the video that popped up as "most viewed" was one in … |
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Thursday 26 February 2009 @ 9:02 am
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Journalism Could Be Funded By Advertising… If The News …
Techdirt The problem isn't that advertisers have been slow to switch to online advertising, but that the newspapers have done a terrible job building sites where it's worthwhile to advertise, and haven't done much at all to provide advertising options that are … |
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Thursday 26 February 2009 @ 9:02 am
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10-K: WISHART ENTERPRISES LTD
MarketWatch (press release) We believe that we are well positioned to benefit from the expected trend toward increased online advertising spending by health and lifestyle businesses because, if our business develops as planned, we will provide access to a highly specific audience … |
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Thursday 26 February 2009 @ 8:02 am
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Online'Side Job' Website Grows as Consumers Increasingly Look to …
Emediawire (press release), WA In other words, an auto mechanic can advertise on the site, and then go fix cars in local people's driveways on the weekend. Or someone who has plumbing skill can offer his or her skill "on the side". Essentially, the website acts as a nationwide … |
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Thursday 26 February 2009 @ 8:02 am
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My adventure in search advertising; or, what twenty-six bucks can …
Nieman Journalism Lab at Harvard, MA This is why Google has come to dominate so much of the online advertising market: They have the most searchers, so they can serve the most search ads. While I’ve known about search ads for years, I’ve never actually bought any as an advertiser. … |
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Thursday 26 February 2009 @ 8:02 am
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Tweeters Use Twitter For Business
Mediapost.com, NY Online social media can be a highly effective advertising medium, but there are some pitfalls that can seriously damage a brand, the speakers warned conference attendees. The central theme touched on by all the presenters was the importance of honesty … |
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Thursday 26 February 2009 @ 7:02 am
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AdAgencyOnline.Net Reviews Automotive Advertising Analytics Tool …
PR-USA.net (press release), Bulgaria There are so many opportunities to advertise online that the “What works” problem becomes even more daunting. The sources are so fragmented that trying to measure, monitor and adjust takes more time than most dealers have. Not to mention the learning … |
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Thursday 26 February 2009 @ 7:02 am
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The coming explosion in mobile media
Media Life Magazine In more qualitative terms, mobile users are much more engaged than online users. This has been proven out with higher click-through rates for all forms of mobile advertising when compared to online equivalents. Lastly, the location awareness and … |
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Thursday 26 February 2009 @ 7:02 am
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Ecommerce Know-How: Amazon Can Sell Your Products, and Advertise…
Practical Ecommerce, Grand Junction Although many ecommerce merchants consider Amazon to be tough competitor, some online shopkeepers can boost sales and send traffic back to their own site using two of Amazon's ecommerce services. Selling on Amazon and Product Ads on Amazon are two … |
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Tuesday 24 February 2009 @ 10:02 am
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Early evening ‘best time to advertise online’
Netimperative, UK The early evening onwards is the time of day when internet users are most receptive to online advertising, according to new research. The survey, from Lightspeed Research and the Internet Advertising Bureau, suggests that the younger generation in … |
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Tuesday 24 February 2009 @ 10:02 am
 PR Web (press release) |
Small Company Takes Coupons Online
PR Web (press release), WA It is becoming more and more difficult for small businesses to find affordable advertising. Coupons go online to "Go Green" and save consumers. St Louis, Missouri (PRWEB) February 24, 2009 — In the past five years the cost of advertising has risen and … |
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Tuesday 24 February 2009 @ 10:02 am
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PA e-STOP to protect kids from online predators
Bucks Local News, PA "It would give parents and guardians an added measure of security because it would allow sites to advertise their PA e-STOP certification…If we monitor a sex offender's physical address, we also should monitor their online address and presence. … |
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Tuesday 24 February 2009 @ 9:02 am
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In-store video ads a boon to retailers, a peril for traditional media
PhysOrg.com, VA … spread thin by the growth of online, cable and other options. "In the future, we see more advertising available in stores, and more advertising shifting from commercial media to in-store media," said Liu, a professor of business administration. … |
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Tuesday 24 February 2009 @ 9:02 am
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Public schools reap advertising dollars
Melbourne Herald Sun, Australia Wattle Park Primary assistant principal Randal Symons explained that online ads were a new way for schools to make money amid funding shortages. "It's potentially a significant amount of money," he said. "The fact that it generates funds itself so you … |
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Tuesday 24 February 2009 @ 8:02 am
 NewsReleaseWire.com (press release) |
“Don’t Kill that Yellow Pages Advertising Yet,” Says Directory …
NewsReleaseWire.com (press release) Written by Barry Maher, the expert TIME called, “the most widely respected consultant, speaker and writer” on Yellow Pages advertising, the third edition is designed to offer the best available advice on how to advertise in both print and online Yellow … |
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Tuesday 24 February 2009 @ 7:02 am
 Examiner.com |
Jack Thompson's bill approved by Utah house committee
Examiner.com The measure targets the video game and film industries by amending Utah's current Truth in Advertising law. Retailers and movie theaters which advertise that they don't sell M-rated games or R-rated movie tickets to underage buyers and then do so would … |
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Thursday 19 February 2009 @ 10:02 am
 Search Engine Land |
And Your Next SMB Advertiser Is…Already An Advertiser
Search Engine Land, CT SMBs who wish to advertise online now have many options: vertical sites, local sites, search engines, traditional and new directories; SMB owners need only choose where they would like their business to appear. Online directories are a common choice … |
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Thursday 19 February 2009 @ 10:02 am
 Direct Traffic Media |
How To Get Found Online
Alibaba News Channel, NEW YORK The implication is, Why would he advertise to the world? The answer is, he's not advertising to the world, he's "narrowcasting." The Internet has billions of channels, and users can fine-tune those channels to what they need. … Bangkok Property Marketing |
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Thursday 19 February 2009 @ 10:02 am
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Fearless on Facebook
KSC The Equinox, NH Pretty much anything you create, be it music or your own Web site, you can advertise for free through social networking. You should all know that there's a great big 'but' coming. (Yeah, yeah, I know that sentence is hilarious). … |
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Thursday 19 February 2009 @ 10:02 am
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Recession Survival Tips: Wise Marketing
TechNewsWorld, CA The same is especially true for search advertising — the same form of online advertising that has turned search engine giant Google (Nasdaq: GOOG) into an Internet powerhouse. All that said, advertisers can't rely solely on the Internet to reach their … |
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