Archive for March, 2009
Tuesday 31 March 2009 @ 10:03 am
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AdReady Named Service Provider of the Year
FOXBusiness AdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self-service display ad solution, AdReady enables marketers, of any size, to design and deploy online display ads … |
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Tuesday 31 March 2009 @ 10:03 am
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Gloomy Economy Drives Growth of Vacation Rental Industry
FOXBusiness It also shows owners plan to make their vacation properties available to rent for 15 weeks per year - up from 12 weeks in 2007 — and consider the Internet an important marketing tool, with 74 percent planning to advertise online, up from 70 percent in … |
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Tuesday 31 March 2009 @ 10:03 am
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Reckitt Benckiser shifts TV adspend online
Brand Republic, UK by Staff, Brand Republic 31-Mar-09, 09:30 NEW YORK - FMCG giant Reckitt Benckiser is moving $20m (£14m) of its television advertising spend budget online into video ad networks, which represents a twenty fold leap in its digital media spend. … |
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Tuesday 31 March 2009 @ 10:03 am
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Disney Puts ABC Clips on youtube, Hulu Deal Said Near
Bloomberg “It drives more audience and advertising dollars to online videos.” Disney, down 21 percent this year, fell 74 cents, or 4 percent, to $17.85 at 4:15 pm in New York Stock Exchange composite trading. Google, based in Mountain View, California, … |
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Tuesday 31 March 2009 @ 9:03 am
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Advertising - Frequently Asked Questions
Contacto Magazine, CA Advertising will help you say why you are different. Q.- I have read that many news organizations are moving to the Internet. How can I advertise online? A.- Yes, many newspapers and magazines have folded their print editions and are now operating … |
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Tuesday 31 March 2009 @ 9:03 am
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Over 300 Software Developers And Entrepreneurs Trained By Google
SYS-CON Media (press release), NJ And, it provides Google Ad Words grants to non-profits and training on how to advertise online successfully. The collaboration with Google is the latest in the US-Palestinian Partnership’s efforts to bring investment and opportunity to the West Bank. … |
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Tuesday 31 March 2009 @ 8:03 am
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The official invitations to ‘The World’s Largest Hair Art …
MediaSyndicate (press release) Shops & Salons NETWORK is now offering the opportunity to advertise in this new field. With two advertising events on the table for the price of one, this is a ‘can’t lose, win, win situation.’ What’s being offered is advertising in the online Hair Art … |
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Tuesday 31 March 2009 @ 8:03 am
Thursday 26 March 2009 @ 10:03 am
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Study Finds Online Gaming Tops TV in Advertising Effectiveness
PR-USA.net (press release), Bulgaria "This is ground-breaking research, not just for online video advertising, but for advertising in online casual games," said Terry. "The implication for brands is considerable — online casual games trump TV advertising in effectiveness. … |
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Thursday 26 March 2009 @ 9:03 am
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Death Greatly Exaggerated: TV Key To Media's Future
Mediapost.com, NY The not-so-big secret about how online is changing TV is that traditional TV viewing will still be a big part of the future. During an OMMA panel called "How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)," Manish Bhatia, … |
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Thursday 26 March 2009 @ 9:03 am
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Collier steps up tourism marketing as slow season continues at …
Naples Daily News, FL This year, the tourism bureau is relying less on print advertising to get its message across. The focus is more online, where it’s easier to track results and there’s more exposure for less money. “Let’s face it. If there is an interest that has gone … |
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Thursday 26 March 2009 @ 8:03 am
 BusinessWeek |
Following the Luxury Chocolate Lover
BusinessWeek The feedback: Advertise bargains, especially baskets of chocolate that cost less than $25. "People are budgeting, and they want to budget chocolate," says Rich Keller, the company's director for marketing and innovation. The Godiva community also … |
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Thursday 26 March 2009 @ 8:03 am
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A North Country Gazette Announcement
North Country Gazette, NY While these same people will spend thousands of dollars for a flyer that ends up in the trash or an ad which will appear in print in the daily newspaper for one day, they balk at advertising online where their ad remains 24/7 to hundreds of thousands … |
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Thursday 26 March 2009 @ 8:03 am
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Search Motorsports Advertising Special
WhoWon.com, NE We require your current ad be in good standing with your internet advertising medium and currently viewable online. Ads will be placed in our website on a first come first served basis. Unlimited advertising space is available. … |
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Thursday 26 March 2009 @ 7:03 am
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Auto Manufacturers Continue to Advertise SUVs Online Over More …
FOXBusiness RESTON, Va., March 25, 2009 /PRNewswire-FirstCall via COMTEX/ —-comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix … Car companies focusing on SUVs |
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Thursday 26 March 2009 @ 7:03 am
 Media News International |
Advertising works for Hulu, kind of
Reuters The jury is out on whether advertising will ever work for online video sites as they strive to become real profit-generating businesses. Well, it’s worked for Hulu, but not in the profit-generating kind of way — at least not right away. … Hulu Users Grow by 42%, Advertising Likely Helped |
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Tuesday 24 March 2009 @ 10:03 am
 CMSWire |
Online Workspace Solution To Offer Full-Text Search
CMSWire, CA Advertise here. What started a few years ago as a consumer storage site has blossomed into an online collaboration and content management tool connecting employees from more than 50000 companies. As Box.net grew, so did the needs of those companies, … |
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Tuesday 24 March 2009 @ 10:03 am
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Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate
Search Engine Watch In 2008, Century 21 Real Estate LLC spent less than 10% of its advertising budget online. But, earlier this year, the franchisor of the world's largest residential real estate sales organization said it would cancel most of its offline advertising in … |
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Tuesday 24 March 2009 @ 10:03 am
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LexisNexis Offers 10 Internet Marketing Tips for New, Small-Law Firms
PR Web (press release), WA Advertise Online. Print yellow page advertising alone won't cut it. The investment for a one-time, print display ad is an expense unsupported by demonstrated or measurable data. Investment in online marketing will likely yield more qualified leads and … |
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Tuesday 24 March 2009 @ 9:03 am
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The New Marketing Helix
Conde Nast Portfolio, NY According to TNS Media Intelligence, in 2007 the apparel industry spent $2.2 billion advertising in consumer magazines, representing 75 percent of the overall spending, as opposed to $54.2 million advertising online, a mere 1.8 percent. … |
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